6 Ways Small Businesses Can Retain Customers
When times get tough grabbing new business becomes the number one focus for all small businesses. It costs small businesses twice as much to gain a new customer as it does to hold on to an existing customer. Here are six actions that any small business can take to retain customers.
Provide a progress report.
Show your client the work you have done and the progress you have made with real results achieved. By providing something the client can reward and react to, questions are answered and suspicions are eased. More importantly, a customer may realize that they need additional work.
Meet face to face.
Meeting people in person says you are interested in your client’s business and gives you an opportunity to literally see things that you can help address.
Use terms the customers can readily understand. They will feel more comfortable and sense you’re working with together as a team.
Ask for feedback.
Throughout the work process, show the customer by word and deed that comments are taken seriously.
Tune your offerings.
As proud as you may be of your product, remember it’s being made for the customer. Make certain you know exactly what your customer wants.
Be open to changes.
For any number of reasons, customers’ needs change. Customers know they are valued if you show a willingness to work with them.